Blog Category:
Search Engine Marketing
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Benefits of Programmatic Advertising Campaigns
The future is artificial intelligence (AI). We’re not talking about Terminator robots running around (although,...
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PPC Advertising for Banks and Financial Institutions
The finance industry is super competitive, which means brands need to make a much greater...
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Online Marketing and Advertising (SEM) for Restaurants
Hospitality is a fast-paced environment, and although having a killer menu, a gorgeous view, or...
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3 Simple Ways to Organize PPC Data on a Google Ads Dashboard
Organizing Google Ads PPC Reports Your Google Ads account shows tons of important metrics for...
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How Is SEM Different from Other Types of Marketing?
No matter what industry you’re in, effective marketing is paramount to success these days. Search...
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5 Essential PPC KPIs for eCommerce Brands to Track
Pay-per-click (PPC) ads — those small advertisements that appear at the top of Google and...
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How to Add Video Marketing to Your Content Strategy
We all consume content in our own ways, and despite there being a general trend...
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The History of Web Design: A Timeline
While many of us still remember a time before the World Wide Web entered our...
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Automatic/Smart Bidding vs Manual Bidding Strategies in PPC
If you work in SEM, you’ve undoubtedly noticed the increase in machine learning systems introduced...
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How to Use Organic and Paid Social Media Together for Branding
How Brands Can Use Organic and Paid Social Together to Win at Social Many clients...
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How to Make OOH Campaigns Effective in a Digital World
There’s no denying that digital marketing has taken precedence these days when we talk about...
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Using Content to Build up your E-A-T with Google for SEO
Using Content to Build up your E-A-T for Google SEO Did you know that people...