There’s no denying that digital marketing has taken precedence these days when we talk about branding and marketing strategies for businesses. However, it ...

What is Experiential Marketing? What is Experiential Marketing? Experiential marketing helps consumers experience a brand in a memorable way. The goal is to ...

Branding a City – Melbourne, Australia Branding a city is far different from branding a product. It has its own separate set of ...

We hear “ROI on Experiential Marketing can’t be measured” quite a bit. Um, wrong. If this is what your marketing team told you, ...

How is Experiential Different Than Digital? At VisualFizz, you’ll often hear us talk about “Experiential” marketing as it relates to Digital Marketing. We know ...

Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had some serious contenders for the Brand Fail of ...

What are Some of the Best Ways to Promote Your Experiential Event? Promoting anything, in general, is really hard. How do you get ...

Planning and Measuring Your Experiential Campaign One of the most difficult parts of an experiential campaign is the reporting that following. How are ...

Using Human Psychology in Marketing Psychology and the way that we perceive and interact with the world around us obviously plays a huge ...

The Problem With Current Marketing Campaigns and How Experiential Elements Can Help At VisualFizz, we talk about Experiential Marketing and how it relates to ...