Experiential Marketing
The Growth of Offline Marketing Experiences
Before we discuss the ins and outs of offline marketing tactics and why they are an integral aspect of growing a business in ...
Advertising
How to Make OOH Campaigns Effective in a Digital World
There’s no denying that digital marketing has taken precedence these days when we talk about branding and marketing strategies for businesses. However, it ...
Digital Marketing
What is Experiential Marketing?
What is Experiential Marketing? What is Experiential Marketing? Experiential marketing helps consumers experience a brand in a memorable way. The goal is to ...
Branding and Brand Management
Branding a City – Melbourne, Australia
Branding a City – Melbourne, Australia Branding a city is far different from branding a product. It has its own separate set of ...
Digital Marketing
Pros and Cons of Experiential vs Digital Marketing
Is Experiential Different Than Digital? At VisualFizz, you’ll often hear us talk about “Experiential” marketing as it relates to Digital Marketing. We know that ...
Experiential Marketing
Measuring the Impossible: Tracking Tactics for Experiential Events
We hear “ROI on Experiential Marketing can’t be measured” quite a bit. Um, wrong. If this is what your marketing team told you, ...
Digital Marketing
Biggest Brand Failures of 2017 and What You Can Learn From Them
Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had some serious contenders for the Brand Fail of ...
Digital Marketing
How to Promote Experiential Marketing Events
What are Some of the Best Ways to Promote Your Experiential Event? Promoting anything, in general, is really hard. How do you get ...
Digital Marketing
Planning and Measuring Your Experiential Marketing Campaigns
Planning and Measuring Your Experiential Campaign One of the most difficult parts of an experiential campaign is the reporting that following. How are ...
Digital Marketing
How Human Psychology Plays Into Experiential Marketing
Using Human Psychology in Marketing Psychology and the way that we perceive and interact with the world around us obviously plays a huge ...