Experiential marketing uses real world experiences to allow consumers a new advertising experience that captivates their attention, allows them to become familiar with brands, and evokes positive emotions.
Experiential marketing helps consumers experience a brand in a memorable way. The goal is to engage on deeper psychological levels rather than traditional marketing campaigns in order to develop an emotional connection that can influence loyalty and purchase decisions.
74% of event attendees said they have a more positive opinion about a company, brand, or product being promoted after an event. Not only can experiential marketing be used to create custom experiences, but it’s highly targetable to your exact consumer profile.