How is Experiential Marketing Different Than Digital Marketing?

How is Experiential Different Than Digital?     At VisualFizz, you’ll often hear us talk about “Experiential” marketing as it relates to Digital Marketing. We know that slightly confused, quizzical look that creeps on your face as you have the thought “ok cool but what’s the difference between digital marketing and experiential marketing?”. Don’t worry, […]

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What is Experiential Marketing?

What is Experiential Marketing? Definition of Experiential Marketing Experiential marketing helps consumers experience a brand in a memorable way. The goal is to engage on deeper psychological levels than traditional marketing campaigns in order to develop an emotional connection that can influence loyalty and purchase decisions.   Here’s a more in-depth definition as provided by […]

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Biggest Brand Failures of 2017 and What You Can Learn From Them

Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had some serious contenders for the Brand Fail of the Year award. There’s good marketing, there’s bad marketing, and then there are just outright WTF marketing moments. The marketing fail gems that make you realize some marketing creatives are just not […]

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Best Ways to Promote Experiential Marketing Events

What are Some of the Best Ways to Promote Your Experiential Event? Promoting anything, in general, is really hard. How do you get people around you to care about something as much as you do? Does the idea of promoting an event make you think of that time in middle school where you tried to […]

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Planning and Measuring Your Experiential Marketing Campaigns

Planning and Measuring Your Experiential Campaign One of the most difficult parts of an experiential campaign is the reporting that following. How are you supposed to track something without clear, definite numbers and Key Performance Indicators? How do you track improvements that are sporadic, don’t follow any patterns, or that have data that trickles in? […]

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How Human Psychology Plays Into Experiential Marketing

Using Human Psychology in Marketing Psychology and the way that we perceive and interact with the world around us obviously plays a huge role in the decisions we make during our lifetime. We as humans draw on a combination of past experiences and current emotions to make decisions.   Having an understanding of the psychological […]

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The Problem With Non-Digital, Traditional Marketing Campaigns

The Problem With Current Marketing Campaigns and How Experiential Elements Can Help At VisualFizz, we talk about Experiential Marketing and how it relates to Digital Marketing quite a bit, and there’s a reason for it. Even the best digital marketing campaigns out there will likely be ineffective if they do not engage their audiences on […]

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How AR/VR Can Support Your Digital Marketing Strategy

How AR/VR Can Support Your Digital Marketing Strategy   It’s time to face reality and augment your digital marketing strategy to include (you guessed it) Augmented and Virtual Reality. How can your brand incorporate an industry that Business insider has stated: “is expected to grow at an annualized rate of 113% to reach $215 billion […]

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A Marketer’s Guide to Branding a City or Municipality

Our Marketer’s Guide to Branding a City or Municipality People and products are brands. However, this concept strongly applies to cities as well.  Since the early 2000s, many cities have recognized the importance of developing a brand image, increasing the potential to attract residents, bolster business, and boost tourism. When a city is able to create […]

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Experiential Marketing: Calculated Risks with Big Payoffs

Experiential Marketing: Calculated Risks with Big Payoffs Every Startup owner is a calculated risk taker. To be an entrepreneur and to take risks are synonymous. Yet many startup owners are reluctant to take the risks that are involved in Experiential Marketing. We all know that making a memorable, personal connection with your audience has valuable […]

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