What a Typical Year of SEO Looks Like

  It’s not hard to find SEO advice. A simple Google search will reveal thousands of SEO “how to pages” in less than a second. Yet, even with those thousands of SEO content pages there is still a lot of misconception surrounding SEO.   SEO is a big part of what we do at VisualFizz, […]

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How SEO Supports Your Brand Strategy

First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate and peanut butter, SEO and Brand Strategy complement each other in a way that is far more delicious than the sum of their parts. Use SEO to Dictate How Users See You The most important aspect of any brand strategy […]

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Brand Voices for Social Media That Will Make Your Brand Shine

Adapting Your Brand Voice Across a Variety of Social Media Channels Have you ever seen “The Dead Poet Society”? It’s a cinematic triumph that includes the timeless words of notable writers, including Shakespeare, Frost, Whitman, and Thoreau. Arguably the most prolific, however, are the words in the film spoken by Robin Williams. “Strive to find […]

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Five Ways to Incorporate Pantone’s 2019 Color of The Year Into Your Branding

Pantone announced their color of the year for 2019 as Living Coral – so we put together a design guide on how to use this color and others in your branding. Each year since 2000, the Pantone Color Institute decides on a “Color of the Year.” Pantone strongly believes in the importance color plays in […]

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Examples of Purposeful City Branding – Chattanooga

How Chattanooga Successfully Rebranded Itself as a Tech Haven for Startups In the last decade, there has been a mass exodus away from the suburbs as millions of millennials have flocked to city centers.   Now more than ever, today’s cities must stand out from the pack if they want to attract the most skilled […]

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When to Rebrand Your Business: 6 Urgent Signs That it’s Time for a Change

Six out of ten marketers believe that their company’s brand is congruent with its strategic goals—just 60 percent. Let the implications of that sink in for a minute. So, where does that leave the other 40 percent? Somewhere in no-man’s land where they clearly don’t belong. Don’t let that happen to your brand. If it […]

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A Better Beginner’s Guide to Social Media Basics

A Better Beginner’s Guide to Social Media Basics in 2018   Chances are you’ve read a few (hundred) of the standard “How to start a social media page” articles that give you vague, unclear directions like “find your target audience” but don’t really tell you where to go from there. There’s a bit of a […]

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Using Organic and Paid Social Media Together to Win at Branding

How Brands Can Use Organic and Paid Social Together to Win at Social Many clients come to the team at VisualFizz with questions about their brands’ social media presence and strategy. More often than not, when we ask the question “What’s your current social media strategy?”, the answer that follows is somewhere between “I think […]

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What is Experiential Marketing?

What is Experiential Marketing? Definition of Experiential Marketing Experiential marketing helps consumers experience a brand in a memorable way. The goal is to engage on deeper psychological levels than traditional marketing campaigns in order to develop an emotional connection that can influence loyalty and purchase decisions.   Here’s a more in-depth definition as provided by […]

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Wage Inequality: Why is One CEO Worth 300 Employees?

Wage Inequality in the US If you spend any time on the internet at all, chances are you’ve read or at least seen the masses talk about the ever-elusive concept of ‘productivity’ and how to master it to be successful. We write, watch, and read countless pieces of content about how to be productive, stay […]

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