Blog Category:
Branding and Brand Management
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How To Improve Inventory Mapping and Management in Manufacturing
How Inventory Mapping Enhances Inventory Management in the Manufacturing Industry Managing inventory in the manufacturing...
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Partnering With a Specialized Chicago B2B Marketing Agency
In the world of business-to-business (B2B) marketing, well-known brands face special challenges. They need to...
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How Human Psychology Plays Into Marketing and Advertising
Using Human Psychology in Marketing and Advertising Marketing and advertising strategies significantly benefit from an...
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The Best Landing Pages for NonProfit Fundraising
A landing page, in marketing terms, is a stand-alone page that is separate from the...
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Top 5 Email Marketing Platforms for Businesses and Brands
Email marketing is still the best way to connect with customers, and with so many...
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Brand Fails of 2021 and How To Avoid Bad Branding
A brand fail is, at worst, a mild annoyance to the average consumer. Most consumers...
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5 Hotel Branding Strategies That Will Inspire Your Audiences To Travel
Whether an island resort or a restaurant in the Rockies, if you manage a hospitality...
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How To Create Hype For Your New Product Launch
Are you launching a new product? Do you want to get the word out? Then...
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5 Most Important Elements of Successful Branding Strategies
Successful brands are well defined, relevant and reflect the five elements of branding: positioning promise...
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How SEO Supports Your Brand Strategy
First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate...
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The Ultimate Guide to Branding a City, Smart City, or Municipality
People and products are brands. However, this concept strongly applies to cities as well. Since the...
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Worst Brand Failures of 2020 and What You Can Learn
Sorry to go all Midwest on yah, but… Geez Louise! Did this year suck, or...