Search Engine Optimization
3 Reasons Your Brand Should Be On Twitter (or Not On Twitter)
By Jessica Vician I’m sick of Twitter. There. I said it. Now let me tell you why. I’m sick of seeing brands post ...
Digital Marketing
How to Optimize for Google’s BERT Algorithm Update
Who isn’t a fan of the Muppets? In this scene, Ernie presents a scenario to Bert and Bert has to figure out from ...
Branding and Brand Management
How Hotels and Hospitality Can Improve Local SEO
Eleanor Roosevelt once said, “true hospitality consists of giving the best of yourself to your guests.” As one of the most influential women ...
Content Marketing
Video Isn’t King – Using Video and Content Marketing Together
We all consume content in our own ways, and despite there being a general trend towards video and vlogging over the last few ...
Content Marketing
Using Content to Build up your E-A-T with Google for SEO
Using Content to Build up your E-A-T with Google Did you know that people online aren’t always truthful? I know, terrible right?! It’s ...
Marketing
What a Typical Year of SEO Looks Like
It’s not hard to find SEO advice. A simple Google search will reveal thousands of SEO “how to pages” in less than a ...
Digital Marketing
How SEO Supports Your Brand Strategy
First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate and peanut butter, SEO and Brand Strategy complement ...
Digital Marketing
Video SEO For Beginners
Using Video to Boost Your Brand’s SEO Congratulations! You’ve finished a video or video campaign to be used for digital marketing. You should ...
Digital Marketing
SEO Improvements You Can Implement Today
The Less Confusing Guide to SEO Search Engine Optimization (SEO). Those three words are enough to send some business owners into a state of ...