Back to Case Studies

Brand Video for Technology Company

Pair of visually captivating and easy to follow promotional videos for use at trade shows and email campaigns

The Client

Resource Point of Sale is an innovative leader in their industry, offering end-to-end Point of Sale (POS) systems for restaurants and retailers. They were seeking innovation in their video marketing campaigns, which VisualFizz gladly provided. From tech support to maintenance to the POS systems themselves, Resource Point of Sale is a comprehensive one-stop-shop for any business.

The Goal

There was a clear and simple goal in mind when VisualFizz and Resource Point of Sale teamed up to create a pair of promotional video marketing materials: the videos needed to be visually captivating and easy to follow, since they would be used in a variety of upcoming marketing efforts at trade shows and in email campaigns. In addition to a long-form video detailing the company and its mission, Resource Point of Sale would need a second, shorter video to focus on product offerings and a brief overview of the company.

The Solutions

The long-form video features a representative sampling of Resource Point of Sale employees and includes everyone from warehouse workers to the CEO. By sharing their experiences, these individuals explain the products and processes provided by their company and how they can benefit any business in need of a POS system. The interviews and visuals clearly demonstrate what Resource Point of Sale offers and what sets them apart from other companies in the industry. Finally, to capture the innovative spirit of Resource Point of Sale, VisualFizz incorporated drone footage to emphasize the geographical advantages afforded by a company located in a buzzing Chicago neighborhood.

The second video delivered shorter, more concise content and condensed video footage. Rather than focusing on multiple individuals, this video features Resource Point of Sale CEO Austin Chavez sharing the company’s story in his own words. By offering a glimpse into the mind of Resource Point of Sale’s founder, viewers experience his professionalism and extensive industry knowledge first hand, and it speaks for itself. Both of these projects were considered a great success for Resource Point of Sale, whose previous marketing materials had been created years earlier and needed updating, and these new videos will be used for years to come.

ReSource Point of Sale


Resource POS is a full-service technology partner that delivers customizable, end-to-end POS and IT solutions. Headquartered in Chicago with offices and technicians nationwide, RPOS can support everything you need from hardware procurement, implementation and rollouts, depot, repairs and maintenance, to POS help desk and continued support.
Visit Website

Services Performed

Upgrade Your Marketing

Chat with a team that understands well-developed full-service marketing.

Contact Us

Contact VisualFizz

"*" indicates required fields

Interested in learning more about our services?*

Similar Case Studies

Content and Creative Design + UX
VisualFizz streamlined the sales process by delivering a slick and cohesive set of materials with consistent messaging, information and branding across all materials.
Suite of Effective Sales Materials
Communications with Prospective Clients
Onboarding and Training Processes
Read Case Study
SEO and Website Optimizations
Wise Systems
Thanks to VisualFizz’s exhaustive SEO and web optimization efforts, Wise Systems has seen a nearly 21% increase in lead form submissions, as well as an uptick in organic traffic.
Increase in Quality Leads
Improved Google PageSpeed Score
Average Page Position Improvement on Google
Read Case Study
PPC, Paid Social, and Branding
GG Leagues
"VisualFizz was extremely invested in our company which is unique to find from agencies. We felt they cared about us and the outcomes of our business."
Increase Link Clicks Leading to The Website
Paid Search Strategy
Decreased Cost Per Lead by 97%
Consistent Branding
Established a Strong Customer Base
Better Visuals
Created Enhanced Experience for Brand
Read Case Study