The Client
The Lakeview East Chamber of Commerce is a unique client offering an equally unique challenge. While many VisualFizz clients are working to attract customers to their business, the mission of the Lakeview East Chamber of Commerce is a little different—they’re looking to attract customers to a variety of neighborhood businesses, which appeal to many different consumer demographics.
The Goal
With only five days to build, shoot, edit, and produce a 30-second TV commercial that highlighted the best attributes of the Wrigleyville neighborhood, VisualFizz got to work immediately. In order to deliver top-quality video content highlighting one of the busiest and most vibrant Chicago neighborhoods, it was clear there was a lot of work to do in a short period of time.
The Solution
VisualFizz videographers were decisive and efficient when it came to filming at specific locations, selecting different bars and restaurants that best represented the neighborhood and were also good to film. Eight hours of film became a 30-second commercial spot that is entertaining, eye-catching, and accurately captures the energy and personality of a popular Chicago neighborhood and its residents. The resulting project is a visual showcase of what Wrigleyville has to offer and successfully engages viewers with a smooth and enjoyable visual experience.
