Subsidiary to Chicago Newspaper
Client: Subsidiary to large Chicago newspaper The client was a subsidiary of a large Chicago-based newspaper that covers sports and targets a younger market. They needed to promote sporting memorabilia from iconic Chicago sports teams - the challenge? To appeal to a wide demographic, including both younger and older sports fans. Tactics -PPC e-commerce ads -Written content -Web development The Result? -Generated a marked increase in Chicago Sports themed product sales -Created infographic content for the client that went viral on social platforms. -Our efforts produced a 7x ROI improvement for the brand.