What is Experiential Marketing?

What is Experiential Marketing? Definition of Experiential Marketing Experiential marketing helps consumers experience a brand in a memorable way. The goal is to engage on deeper psychological levels than traditional marketing campaigns in order to develop an emotional connection that can influence loyalty and purchase decisions.   Here’s a more in-depth definition as provided by […]

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Best Ways to Promote Experiential Marketing Events

What are Some of the Best Ways to Promote Your Experiential Event? Promoting anything, in general, is really hard. How do you get people around you to care about something as much as you do? Does the idea of promoting an event make you think of that time in middle school where you tried to […]

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Planning and Measuring Your Experiential Marketing Campaigns

Planning and Measuring Your Experiential Campaign One of the most difficult parts of an experiential campaign is the reporting that following. How are you supposed to track something without clear, definite numbers and Key Performance Indicators? How do you track improvements that are sporadic, don’t follow any patterns, or that have data that trickles in? […]

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How Human Psychology Plays Into Experiential Marketing

Using Human Psychology in Marketing Psychology and the way that we perceive and interact with the world around us obviously plays a huge role in the decisions we make during our lifetime. We as humans draw on a combination of past experiences and current emotions to make decisions.   Having an understanding of the psychological […]

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The Problem With Non-Digital, Traditional Marketing Campaigns

The Problem With Current Marketing Campaigns and How Experiential Elements Can Help At VisualFizz, we talk about Experiential Marketing and how it relates to Digital Marketing quite a bit, and there’s a reason for it. Even the best digital marketing campaigns out there will likely be ineffective if they do not engage their audiences on […]

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