Brand Voices for Social Media That Will Make Your Brand Shine

Adapting Your Brand Voice Across a Variety of Social Media Channels Have you ever seen “The Dead Poet Society”? It’s a cinematic triumph that includes the timeless words of notable writers, including Shakespeare, Frost, Whitman, and Thoreau. Arguably the most prolific, however, are the words in the film spoken by Robin Williams. “Strive to find […]

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Worst Brand Failures of 2018 and What You Can Learn From Them

  Some roses are pink. Violets can be purple. These ads are as bad, as this rhyme is terrible. We subjected our team to hours of terrible advertising to bring you the Worst Brand Failures of 2018.  Worst Brand Failures of 2018 and What You Can Learn From Them Our team is now mentally scarred from […]

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A Better Beginner’s Guide to Social Media Basics

A Better Beginner’s Guide to Social Media Basics in 2018   Chances are you’ve read a few (hundred) of the standard “How to start a social media page” articles that give you vague, unclear directions like “find your target audience” but don’t really tell you where to go from there. There’s a bit of a […]

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Using Organic and Paid Social Media Together to Win at Branding

How Brands Can Use Organic and Paid Social Together to Win at Social Many clients come to the team at VisualFizz with questions about their brands’ social media presence and strategy. More often than not, when we ask the question “What’s your current social media strategy?”, the answer that follows is somewhere between “I think […]

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Biggest Brand Failures of 2017 and What You Can Learn From Them

Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had some serious contenders for the Brand Fail of the Year award. There’s good marketing, there’s bad marketing, and then there are just outright WTF marketing moments. The marketing fail gems that make you realize some marketing creatives are just not […]

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Social Media Advertising Tactics to Implement in 2018

The Sink Or Swim Guide to Social Media Advertising You’ve dipped your toe into the water of social media advertising, but you still feel like you’re just treading water. With so many options it feels overwhelming, and paid social advertising can be sink or swim when it comes to a positive return on investment.   […]

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A Marketer’s Guide to Branding a City or Municipality

Our Marketer’s Guide to Branding a City or Municipality People and products are brands. However, this concept strongly applies to cities as well.  Since the early 2000s, many cities have recognized the importance of developing a brand image, increasing the potential to attract residents, bolster business, and boost tourism. When a city is able to create […]

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Measuring the Impossible: Tracking Tactics for Experiential Events

Measuring the Impossible: Tracking Tactics for Experiential Events ROI on Experiential Marketing can’t be measured. Um, wrong. Thanks for playing, better luck next time. If this is what your marketing team told you then they have not looked at things from every angle yet. The truth is, you CAN Measure Experiential. It all lies in […]

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A Smart Brand’s Guide to Savage Social Media Strategies

A Smart Brand’s Guide to Savage Social Media Strategies How Being a Smartass on Social Media can Benefit Your Branding Efforts Imagine this: You just finished interacting with a brand, but the service you received was poor, or the quality of the communication lacking. You, being a savvy social media user, decide to forgo the […]

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Why Experiential Marketing Experts Will Rule 2017

What is Experiential Marketing? and Why Experiential Marketers will Rule 2017 What is experiential marketing, you ask? And more importantly, how can you use experiential marketing to drive your brand in 2017? Well, first of all, let us put your mind at ease. Experiential marketing is not just the latest buzzword in marketing, here today […]

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