Author: Jacob Doyle
Jacob's Articles
SEO Tips for Writers
It’s done – you’ve put in the time and effort to create the perfectly written...
Brand Fails of 2021 and How To Avoid Bad Branding
A brand fail is, at worst, a mild annoyance to the average consumer. Most consumers...
5 Hotel Branding Strategies That Will Inspire Your Audiences To Travel
Whether an island resort or a restaurant in the Rockies, if you manage a hospitality...
How To Create Hype For Your New Product Launch
Are you launching a new product? Do you want to get the word out? Then...
5 Most Important Elements of Successful Branding Strategies
Successful brands are well defined, relevant and reflect the five elements of branding: positioning promise...
How to Filter Spam Traffic In Google Analytics
The purpose of Google Analytics is to understand user behavior and measure the performance of...
Content Marketing Refresh: SEO For Updating Existing Content
Best Practices for Updating and Republishing Outdated Blog Content When developing an SEO strategy for...
VisualFizz Top Digital Marketing Agency Reviews of 2021
Full Service Digital Marketing Agency Earns Every Five Star Review If you Google Top Digital...
How SEO Supports Your Brand Strategy
First things first, Search Engine Optimization and Brand Strategy are not mutually exclusive. Like chocolate...
Worst Brand Failures of 2020 and What You Can Learn
Sorry to go all Midwest on yah, but… Geez Louise! Did this year suck, or...
The Ultimate Guide to Pet Branding and Marketing
How to use Branding to Grow Your Pet Industry Audience People are OBSESSED with their...
How to Not Suck – How Brands Can “Stay Woke” in 2020 and Beyond
What does “Staying Woke” mean? In the least amount of words possible, it means Trying...
5 Ways to Incorporate Pantone’s “Living Coral” Into Your Branding
Each year since 2000, the Pantone Color Institute decides on a “Color of the Year.”...
Worst Brand Failures of 2019 and What You Can Learn From Them
P.T Barnum once said, “There is no such thing as bad publicity,” but lucky for...
How Hotels and Hospitality Can Improve Local SEO
Eleanor Roosevelt once said, “true hospitality consists of giving the best of yourself to your...
The City of Chicago’s Previous Branding History
‘The City of Big Shoulders. ‘The Windy City’. ‘Chi-Town’. “Chicago is a town, a city...
Brand Voices for Social Media That Will Make Your Brand Shine
Adapting Your Brand Voice Across a Variety of Social Media Channels Have you ever seen...
Worst Brand Failures of 2018
Worst Brand Failures of 2018 and What You Can Learn From Them Our team is...
Biggest Brand Failures of 2017 and What You Can Learn From Them
Stick a Fork in Them, They’re Done – Biggest Brand Failures of 2017 2017 had...
The Psychology and Science That Explains Why We Hate Advertisements
The Psychology That Explains Why We Hate Advertising One of the greatest con men in...
How AR/VR Can Support Your Digital Marketing Strategy
How AR/VR Can Support Your Digital Marketing Strategy It’s time to face reality and augment...
A Smart Brand’s Guide to Savage Social Media Strategies
How Being a Smartass on Social Media can Benefit Your Branding Efforts Imagine this: You...
The Misrepresentation of Millennials
The Misrepresentation of Millennials Everyone’s Talking About Millennials, But What Are Millennials Talking About? ALRIGHT,...
Why You Must Discover Your Brand’s Core Values And Voice
There is more to business than making money. There is also your brand. Your brand...