Subsidiary to Chicago Newspaper
Client: Subsidiary to large Chicago newspaper
The client was a subsidiary of a large Chicago-based newspaper that covers sports and targets a younger market. They needed to promote sporting memorabilia from iconic Chicago sports teams – the challenge? To appeal to a wide demographic, including both younger and older sports fans.
-PPC e-commerce ads
-Generated a marked increase in Chicago Sports themed product sales
-Created infographic content for the client that went viral on social platforms.
-Our efforts produced a 7x ROI improvement for the brand.